Google has introduced the first 'App Growth Lab' in Pakistan

In Pakistan, Google has introduced the first 'App Growth Lab' after opening a Gaming Growth Lab last year. As reported by state-run news agency APP, the new lab will run for four months and identify high-potential app developers, studios, and companies.

The report states that Google is committed to helping Pakistan's app industry grow locally and globally. Aside from comprehensive education and support phases, the program gives app developers the opportunity to learn from Google experts in Ads, AdMob, Firebase, GTech, and Play.

In announcing the App Growth Lab, Farhan S. Qureshi, Regional Director of Google for Pakistan, Bangladesh and Sri Lanka said, "We are proud to help local developers today and in the future with their presentations.".

In addition, this move will facilitate international expansion.

As a result of this project, he said Google is helping to establish a stable ecosystem for developers in the country.

Using Google's tools to their advantage and building a profitable business model are the third objectives, according to the regional director.

As a result, Saad Hameed, Chief Executive Officer of Game District, described Gaming Growth Lab Pakistan 2022 as one of the most educational programs for the organization.

In June 2023, the App Growth Lab will officially launch and run for four months. Applications can be submitted until May 22nd, 2023 by interested organizations, app developers and studios.